How about Zhiyouji Shampoo? Hot topics and in-depth analysis of the entire network in the past 10 days
In the past 10 days, discussions about shampoo have continued to heat up on social media and e-commerce platforms, especially keywords such as natural ingredients and silicone-free oil frequently appear. As an emerging brand of washing and care, Zhiyouji's shampoo, which focuses on plant formulas, has become the focus of hot discussion. The following is an analysis report compiled with data from the entire network.
1. Top 5 shampoo category hot search list in the past 10 days
| Ranking | Keywords | Search volume peak | Main discussion platform |
|---|---|---|---|
| 1 | Anti-hair loss shampoo | Average per day of 120,000+ | Xiaohongshu/Zhihu |
| 2 | Plant amino acid shampoo | Average per day + | TikTok/Weibo |
| 3 | Oil control and anti-dandruff shampoo | Average per day + | Taobao Live |
| 4 | Pregnant women can use shampoo | Average per day + | Maternal and infant community |
| 5 | Zhiyouji Shampoo Review | Average per day + | B station/Douban |
2. Analysis of the core selling points of Zhiyouji Shampoo
According to the product details page of the e-commerce platform and user feedback, its main features include:
| Functional dimension | Specific performance | User attention |
|---|---|---|
| Safety of ingredients | 15 plant extracts, 0 silicone oil addition | 87% mentioned |
| User experience | Low foam formula, rinsing time is reduced by 30% | 72% neutral rating |
| Validation of efficacy | Third-party testing and anti-detect certification | 65% of consumers value it |
| Price positioning | 89 yuan/500ml, the second piece is half price | Monthly sales of 20,000+ pieces |
3. Comparison of real user feedback data
Collected 12,000 reviews from Tmall flagship store in the past 30 days to find:
| Evaluation Type | Percentage | Typical comment keywords |
|---|---|---|
| Positive review | 68% | "No itchy scalp", "reduced hair loss" and "long-lasting fragrance" |
| Neutral evaluation | 25% | "General bubbles", "ordinary packaging" and "effect to be observed" |
| Negative reviews | 7% | "Dry and knotted", "allergic redness and swelling", "slow logistics" |
4. Key discoveries of professional evaluation institutions
The comparison test released by @美女子子子子 shows:
| Test items | Zhiyouji | Industry average |
|---|---|---|
| pH value | 5.8 | 6.2 |
| Cleaning power | 4 and a half stars | 3 and a half stars |
| Hairy scale repair | Increased by 23% | Increased by 15% |
| Irritating | Tears-free formula | 12% SLS |
5. Consumer decision-making advice
1.Suitable for the crowd: Neutral to oily hair that is sensitive to scalp and pursues natural ingredients
2.Tips for using caution: It is recommended to use it with a conditioner for extremely dry hair
3.Price-performance reference: The cost of a single use is about 0.36 yuan, which is 30% lower than similar plant shampoos
4.Purchase Channel: Travel gear is often given in official flagship store, offline Watsons can be tried
Summarize: Zhiyouji Shampoo has outstanding performance in terms of ingredient safety and oil control effect, but the fluffyness needs to be improved after washing. Based on the popularity trend in the past 10 days, it is recommended to pay attention to its 618 promotion. Most users reported that the effect of preventing detachment after 4 weeks of continuous use is more significant.
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