Why is Vance so expensive?

Why is Vance so expensive?

In recent years, Vans, as a world-renowned skateboard shoe brand, has kept its prices high, and even soared in some limited editions or co-branded models. Why is Vance so expensive? This article will analyze from multiple dimensions such as brand value, market demand, material cost, etc., and combine it with the hot topics and hot content on the Internet in the past 10 days to reveal the secret behind Vance’s high price.

1. Brand value and historical accumulation

Founded in 1966, Vance has quickly become an iconic brand among young people with its unique skate culture and street style. its classic"Off the Wall"The slogan and checkerboard design stuck with people. The brand's historical accumulation and cultural identity make consumers willing to pay a premium for it.

2. Market demand and scarcity

Vance continues to launch limited edition products through joint cooperation with artists, musicians, and fashion brands, further boosting market demand. The following are the popular Vance co-branded models and price comparisons that have been hotly discussed on the Internet in the past 10 days:

As can be seen from the table, the secondary market price of co-branded models is generally 2-3 times the launch price, and scarcity directly drives up the price.

3. Material and process costs

Vance’s classic styles such asOld SkoolandSk8-HiMade of high-quality canvas and vulcanized rubber sole, the production process is complex and the durability is excellent. Here’s a comparison of the material costs of Vance vs. regular skate shoes:

Higher material standards and process requirements make the cost of Vance much higher than that of ordinary brands.

4. Social media and celebrity effect

In the past 10 days, Vance's popularity on social media has continued to rise. The following is the sales data of some celebrities and KOLs:

The ability of celebrities and KOLs to bring goods has further pushed up Vance’s brand premium.

5. Summary

Vance's high price is not accidental, but the result of the combined effect of brand value, market demand, material costs and star power. For consumers, buying Vans is not only a pair of shoes, but also a cultural identity and status symbol. In the future, as co-branded and limited edition models continue to be launched, the price of Vance may continue to rise.

If you are confused about the price of Vance, you might as well think about it from the above perspectives: Are you paying for the product itself, or are you paying for the culture behind the brand?