What brand is Sweet? Analysis of hot topics on the Internet in the past 10 days
Recently, the keyword "Sweet" has appeared frequently on social media and e-commerce platforms, triggering extensive discussions among users. This article will use structured data to sort out the hot topics on the entire Internet in the past 10 days (as of November 2023), and provide an in-depth analysis of the background and reasons for the popularity of the "Sweet" brand.
1. Top 5 hot topics on the entire network (last 10 days)
| Ranking | Topic keywords | heat index | Main discussion platform |
|---|---|---|---|
| 1 | Sweet brand co-branded model | 9,850,000 | Xiaohongshu/Weibo |
| 2 | Sweet milk tea hidden menu | 6,200,000 | Douyin/Kuaishou |
| 3 | Sweet and celebrity endorsement controversy | 4,730,000 | Weibo/Bilibili |
| 4 | Sweet overseas store opening plan | 3,910,000 | financial media |
| 5 | Sweet replacement product review | 2,850,000 | Zhihu/What is worth buying? |
2. Sweet brand core information
Through public opinion monitoring, it is found that "Sweet" in the current discussion mainly involves the following three areas:
| category | Brand positioning | Representative products | Establishment time |
|---|---|---|---|
| New tea brand | Chinese style creative tea drinks | Osmanthus fermented milk tea | 2021 |
| Trendy clothing | Genderless design | bow sneakers | 2019 |
| Beauty and personal care | pure makeup | Crystal lip glaze series | 2022 |
3. In-depth analysis of the causes of explosions
1.Cross-border marketing strategy: Sweet tea and clothing line recently launched the "Oriental Sweetheart" co-branded series, and related topics have been played 230 million times on Douyin.
2.star power: In early November, it was suspected that he had signed a deal with a top artist to endorse him. Although it has not been officially announced, it has already triggered a large-scale discussion among fans.
3.product innovation: According to user feedback data, its popular products have the following characteristics:
| product type | Innovation point | User praise rate |
|---|---|---|
| tea | Customizable sugar content and ice volume | 92% |
| apparel | One size fits all design | 88% |
| Makeup | Edible grade raw materials | 95% |
4. Focus of consumer disputes
Monitoring found that the main disputes focus on:
• Pricing strategy (58% of discussions mentioned “cost-effectiveness”)
• Franchise policy transparency (32% of public opinions involved)
• Insufficient seasonal supply of products (average 23 complaints per day)
5. Forecast of future trends
Judging from the Baidu Index, the search volume for "Sweet" has increased by 320% month-on-month in the past 10 days, and it is expected to continue to dominate the hot searches. The brand has revealed that it will deploy digital products in the Metaverse, which may become the next hot topic.
From the above analysis, it can be seen that Sweet, as an emerging brand developing in multiple fields, is rapidly occupying the market through precise youth marketing. Its successful model is worthy of reference by new consumer brands, but quality control and supply chain management are still the focus of continued attention.
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